Argentine Hetero-Hegemonic Masculinism and its Strategy from Cyberactivism

Gabriela Bard Wigdor, Mariana Loreta Magallanes


The present work deals with the cyberactivist masculinist groups in Argentina, analyzed from the cross between gender studies and the Internet. The objective is to identify, visualize and deconstruct the arguments that support the online practices of two hetero-hegemonic groups with presence on the local network: 'United Men' and 'Machos Alfa'. On this aim, a qualitative methodology was used based on the non- participant observation of the virtual public spaces, as well as the discursive analysis of its posts in social network sites. As a result, on the basis of their arguments, we identify the recurrence of three elements linked to feminist discussion topics: gender dysphoria, parental alienation syndrome and the defense of the nuclear family model. We argue that the actions of these groups are oriented both to delegitimizing feminist claims and reacting to the advance of sexual and gender rights. We reflect on the reprivatization of these rights and the reproduction of the dominant capitalist hetero-patriarchal system.


masculinidades hetero-hegemónicas; ciberactivismo; redes sociales; patriarcado capitalista; estrategias argumentativas


Amnistía internacional (2009) “Herramientas y sugerencias para un ciberactivismo eficaz”. Disponible en:

Asociación de mujeres en contra del feminismo hembrista (2016). Página Web de la asociación, Disponible en:

Bard Wigdor, G. (2016) “Aferrarse o soltar privilegios de género: sobre masculinidades hegemónicas y disidentes”. Revista Península. Vol 11, No 2 (2016). Disponible en:

Bard Wigdor, G. & Artazo, G. (2016). “‘LA MATE PORQUE ES MÍA’: Femicidios en la provincia de córdoba”. Revista Latinoamericana de Estudios de Seguridad, URVIO FLACSO, Ecuador. n.17, Pp. 67-79. Disponible en:

Belford Bax, E. (1913). El Fraude del Feminismo. España: INEISFREE.


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MSC - Masculinities and social change | ISSN: 2014-3605

Legal Deposit: B.34287-2012 | |